Apple, Buzzfeed, Digiday, Mobile, Uncategorized

Apple News Partners With Buzzfeed To Gain Traction In the Social Media News Space

With Buzzfeed’s shareable news content, Apple seeks to enter the News space to maintain relevancy and directly competes with Facebook and other social outlets.

“The BuzzFeed deal epitomizes Apple’s push to get higher-quality, longer videos on Apple News, which 59.9 million people in the U.S. used in March, per comScore. The mobile app first pushed into video last summer, then expanded its effort in the fall through a test that featured videos in the Apple News widget that people can access by swiping left on their iPhone home screen. Apple then added a similar “Top Videos” gallery in the app’s main “For You” tab in March and has begun inserting interstitial video ads within the widget and in-app featured video galleries, splitting half the revenue across the publishers whose videos are included in the feed when an ad runs.”

Apple News Joins Buzzfeed – Digiday

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