CSNews, Millennials, Shopping, Uncategorized

Millennial Parents Shop More With Their Hearts And Habits Than Their Wallet

Millennials are getting older, having children and their lives more more complicated, they shop and buy with the hearts more than their wallets.

Forty-four percent of millennial parents report only shopping brands that reflect their social or political values, compared to 23 percent of parents from other generations.

49 percent of millennial parents will remain loyal to a brand they trust. Fifty-two percent will remain loyal to a trusted brand despite more convenient options, and 64 percent will default to the brand they are loyal to before even considering a competitor.

Millennial Parents Make Unique Shopping Choices – CSNews

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