Apps, Trends, Uncategorized

60 Million Homes Are Podcast Fans

The intimacy and extremely targeted content that podcasts offers is an opportunity for marketers.

  • 44% of the US population has listened to a podcast.
  • 49% of podcast listening is done at home, 22% of listening is done in the car.
  • Podcast listeners are loyal, affluent and education and skew slightly male (56%).
  • 80% listen to all or most of each podcast episode and listens to an average of 7 shows per week.

NielsenPodcast

PodcastInsights.com

Marketers Guide To Podcasting – Nielsen

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