The Pink Tax is a business practice where women pay more for the same goods and services as men.
USA Today reports that retailers charge:
- Four percent more for girl’s clothing;
- Seven percent more for girl’s toys and accessories;
- Eight percent more for women’s clothing; and
- 13 percent more for women’s personal care products.
And feminine health products, an absolute necessity, is taxed. States and brands are changing the system and bring light to the issue.
- In 2016, a State of New York consumer study cited that personal products with female-oriented packaging (read: pink) cost up to 13% more than male-oriented ones (read: blue) despite being the same dosage and quantity. The result is NYS effectively ended the tampon tax in 2016 indicating they are not luxury items.
- In 2016, California introduced a bill that would outlaw gender-based pricing.
- Billie, a woman-oriented shaving company, does not charge more for feminine items.
- Boxed.com publicly refuted the pink tax and now absorbs the additional costs of women’s goods instead of passing excess charges along to female consumers.
- Burger King called out the Pink Tax in this example of charging 2.39 more for “Chick Fries” served in a pink box.