Alibaba, Amazon, Ecommerce, Food, Grocery, Kroger, Uncategorized, Whole Foods

Move Over Amazon/WholeFoods, Here Comes Kroger/Alibaba

Kroger AlibabaKroger’s Simple Truth line of private label natural and organic products will now be available via Alibaba, the global competitor to Amazon.

“Physical store interactions will also drive more traffic to their ecommerce channel, and ultimately Kroger will want to view the physical store channel as their customer acquisition channel, and ecommerce as the convenient option for reorders. This allows both Kroger and Alibaba to own the entire customer journey and ultimately drive higher lifetime value for each consumer.”

Alibaba Deal Shows Kroger Plan To Amazon Battle Amazon Internationally – ProgressiveGrocer

Kroger Teams With Alibaba To Sell Private Label Items To Chinese Consumers – Retailwire

 

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