Apple, BusinessInsider, Digiday, Google, Mobile, Uncategorized

News Apps: Google Vs. Apple

Update from 5/15/18 Apple News Partners With Buzzfeed To Gain Traction In the Social Media News Space

Apple Goes Into The News To Beat Social – Digiday

As consumers seek to find reliable and easy sources of news (can both be found simultaneously?) this is a great compare of Apple News to the Google News app.  Whereas Apple News may have started to join the social newsfeed space, the bigger elephant in the room was Google.  According to Business Insider, there’s a clear winner.

Google has my search history to know what sources I prefer.  Google knows my interests.  Considering I read a lot of articles for this blog, I was pleasantly surprised by the lack of marketing “stuff”

Apple News sources  were properties that I have heard of but don’t necessarily feel they are a go-to source for the subject matter “Hollywood Life” for politics and Buzzfeed for…anything that is not a quiz on which Games of Thrones character I am….

Spoiler alert: Google wins.

Here’s more detail from Business Insider that says exactly the way I feel.

Google News vs. Apple News – Business Insider

 

Apple, Buzzfeed, Digiday, Mobile, Uncategorized

Apple News Partners With Buzzfeed To Gain Traction In the Social Media News Space

With Buzzfeed’s shareable news content, Apple seeks to enter the News space to maintain relevancy and directly competes with Facebook and other social outlets.

“The BuzzFeed deal epitomizes Apple’s push to get higher-quality, longer videos on Apple News, which 59.9 million people in the U.S. used in March, per comScore. The mobile app first pushed into video last summer, then expanded its effort in the fall through a test that featured videos in the Apple News widget that people can access by swiping left on their iPhone home screen. Apple then added a similar “Top Videos” gallery in the app’s main “For You” tab in March and has begun inserting interstitial video ads within the widget and in-app featured video galleries, splitting half the revenue across the publishers whose videos are included in the feed when an ad runs.”

Apple News Joins Buzzfeed – Digiday