Apps, Trends, Uncategorized

60 Million Homes Are Podcast Fans

The intimacy and extremely targeted content that podcasts offers is an opportunity for marketers.

  • 44% of the US population has listened to a podcast.
  • 49% of podcast listening is done at home, 22% of listening is done in the car.
  • Podcast listeners are loyal, affluent and education and skew slightly male (56%).
  • 80% listen to all or most of each podcast episode and listens to an average of 7 shows per week.

NielsenPodcast

PodcastInsights.com

Marketers Guide To Podcasting – Nielsen

Apps, Google, Mobile, Payments, Starbucks, Uncategorized

Starbucks App Leads In Mobile Payments

Coffee consumption is, for many people, an everyday activity so it’s a no-brainer that Starbucks Order and Pay App leads in mobile payments.

“The Starbucks app is one of the bigger success stories in mobile proximity payments.  It has gained traction thanks to its ability to tie payments to its loyalty rewards program. For users of the app, the value of paying with their smartphone is clear and simple—you can save time and money at the register, all while racking up rewards and special offers.”  Cindy Liu, eMarketer analyst

Emarketer Apple Pay

Starbucks App Leads Mobile Payment Competitors – eMarketer