The intimacy and extremely targeted content that podcasts offers is an opportunity for marketers.
- 44% of the US population has listened to a podcast.
- 49% of podcast listening is done at home, 22% of listening is done in the car.
- Podcast listeners are loyal, affluent and education and skew slightly male (56%).
- 80% listen to all or most of each podcast episode and listens to an average of 7 shows per week.