“These teas also are favored for their widely recognized health benefits, which is attractive to today’s consumers who are trending away from sugary soft drinks and juices.” said David Sprinkle, Research Director for Packaged Facts (FoodBusinessNews)
The teas outlined are Matcha, Sencha, Moringa and Muzidashi.
There are few studies for green tea, like Matcha and Sencha, are limited but the NCHI offers some claims.
Matcha tea is a green tea that is “high in a catechin called EGCG (epigallocatechin gallate), which is believed to have cancer-fighting effects on the body. Studies have linked green tea to a variety of health benefits, like helping to prevent heart disease, type 2 diabetes and cancer. However, it’s important to note that much of this research isn’t from clinical trials that show green tea causes a benefit. Instead, it’s largely from population-based studies, where researchers look at groups of people who drink green tea and compare their health outcomes to groups that don’t drink it. Studies have shown associations between tea and better health, but causation is not yet proven. Matcha is even less studied than brewed green tea.” (Time)
Sencha is a green tea, and as such it undergoes minimal processing and no fermentation. This allows it to maintain high concentrations of catechins, substances associated with numerous health benefits. (FoodBusinessNews) but again studies are limited and fall under the blanket of green tea research.
The studies for Matcha and Sencha are very limited but studies on Moringa and Muzidashi are difficult to find.
The key takeaway is that consumers are seeking better health sources by omission, by disregarding something deemed “bad” like high-sugar for something that’s possibly better regardless of the claims being proven.