Amazon, Customer Service, RetailWire, Shopping, Uncategorized, Voice Assistants

Is Voice Commerce “All Talk”?

This article has me scratching my head. The insight is “Only about two percent of the 50 million people who own and use Alexa-ready devices have used them to make a purchase in 2018 so far, according to The Information. And of those who did use Alexa to shop, 90 percent did not try it more than once.” QR Codes ended up being too problematic to catch on but yet interest in the electric car never seems to go away. I don’t think the future voice assistants for shopping is necessarily “all talk”. I disagree with this article and that adoption will increase as the existing bugs are worked out. I envision that the voice assistant will record items as a shopping list and the user will review the list (make corrections as necessary) and then place orders. What do you think?

Voice Commerce Is All Talk – RetailWire