Fashion, Shopping, Trends, Uncategorized

Tommy Hilfiger Launches Smart Clothes

Tommy Hilfiger offers chip embedded clothes can track the consumer’s wearage via the XPLORE app and the wear receives messages and challenges.  “Wear your item(s) to get points, walk around you to find icons on the XPLORE map for extra points and play weekly challenges for even more points.”

Tommy Shirt and Heart

Extremely clever way to keep consumers engaged post-purchase.  “Never before has a brand been able to understand how the consumer truly uses the product after it leaves the store.” – Forbes

Tommy Hilfiger Launches Smart Clothing – Forbes