As brands, marketers, marketing companies and agencies tries to differentiate themselves, a new consumer trend is named: The Corpsumer.
The shopping habit of buying from companies that share one’s values through attempts of corporate transparency is a key consideration for Millennials and Moms.
Giving a name of the mindset is one thing but hasn’t Starbucks, Chipotle and Nike focused on the consumer’s (daresay) heart over their wallet for some time now? The big difference is “In the past, “good” was defined in the absence of the company doing anything wrong. Today, CorpSumers actually investigate and seek out information, in a desire to see if the company is worth doing business with. ”