QR Codes, the fad that never caught on in marketing, find a new use as a security measure in cryptocurrency. Perhaps the multiple step process that hindered usage in advertising is a desirable feature for financial exchange.
Update from 5/15/18 Apple News Partners With Buzzfeed To Gain Traction In the Social Media News Space
As consumers seek to find reliable and easy sources of news (can both be found simultaneously?) this is a great compare of Apple News to the Google News app. Whereas Apple News may have started to join the social newsfeed space, the bigger elephant in the room was Google. According to Business Insider, there’s a clear winner.
Google has my search history to know what sources I prefer. Google knows my interests. Considering I read a lot of articles for this blog, I was pleasantly surprised by the lack of marketing “stuff”
Apple News sources were properties that I have heard of but don’t necessarily feel they are a go-to source for the subject matter “Hollywood Life” for politics and Buzzfeed for…anything that is not a quiz on which Games of Thrones character I am….
Spoiler alert: Google wins.
Here’s more detail from Business Insider that says exactly the way I feel.
American Express’ model makes money from charging merchant fees on a per purchase basis (swipe fees), whereas MasterCard/Visa charges consumers interest on balances. Due to the discrepancy in business models, it’s argued that American Express can charge a higher swipe fee than its competitors, though Premium MasterCard and Visa also charge higher fees.
How they voted:
The argument of the National Retail Federation is that higher swipe fees ultimately get passed down to the consumer and by pushing swipe fees to the merchant, consumers are unable to make informed purchase decision. Whether this is true or not, remains to be seen. Personally, I have yet to be charged more for Amex purchases but I’m aware the inequity existed before this cash and try to use cash as much as possible for small businesses.
In the advent of increased mobile purchases using a linked credit card, will swipe fees effect consumer pricing?
Coffee consumption is, for many people, an everyday activity so it’s a no-brainer that Starbucks Order and Pay App leads in mobile payments.
“The Starbucks app is one of the bigger success stories in mobile proximity payments. It has gained traction thanks to its ability to tie payments to its loyalty rewards program. For users of the app, the value of paying with their smartphone is clear and simple—you can save time and money at the register, all while racking up rewards and special offers.” Cindy Liu, eMarketer analyst
With Buzzfeed’s shareable news content, Apple seeks to enter the News space to maintain relevancy and directly competes with Facebook and other social outlets.
“The BuzzFeed deal epitomizes Apple’s push to get higher-quality, longer videos on Apple News, which 59.9 million people in the U.S. used in March, per comScore. The mobile app first pushed into video last summer, then expanded its effort in the fall through a test that featured videos in the Apple News widget that people can access by swiping left on their iPhone home screen. Apple then added a similar “Top Videos” gallery in the app’s main “For You” tab in March and has begun inserting interstitial video ads within the widget and in-app featured video galleries, splitting half the revenue across the publishers whose videos are included in the feed when an ad runs.”
A Harvard Business Review study determined that 46% of mobile usage encompasses “Me Time” activities ranging from playing games, shopping for a passion like fashion or tech, seeking convenient solutions like take out and of course, and consuming digital entertainment. (BBDO/AOL)
Search engines have recognized the need for mobile-first algorithms and now Google notifies and educates website owners with tools so their content will better address mobile consumer’s needs. (SearchEngineLand) It’s a smart move so Google can continue to provide great search results for mobile users, brands and companies that can maintain or improve their search ranking and ultimately consumers that have a seamless search experience. Considering that consumers use of mobile and mobile advertising spends are forecasted to grow to 47% of total media budgets (eMarketer), optimizing and streamlining the mobile experience will be a continued focus for everyone.