Beverage, Food, Grocery, In-Store, MorningConsult, Shopping, Trends, Uncategorized

Majority Of Consumers (65%) Say They Have No Interest In Food Or Beverage Online Purchases, Even When Their Options Improve.

InStoreShoppingMorningConsult

47% of shoppers have made a food/beverage purchase online for the sake of convenience but overall most shoppers prefer the in-store experience.  Generation Z, the digital convenience native, indicated that 44% prefer to purchase in-person.

Consumer Trends In The Food And Beverage Industry – MorningConsult