NewsCred, Shopping, Social, Uncategorized

Marketers And Consumers Have A Disconnect On Social

Marketers and consumers have a disconnect.  72% of consumers seek out discounts and deals whereas 61% of marketers want “teach something” via social.   Perhaps the early naughts practice of giving coupons for likes backfired.  It’s a big hurdle to move from a discount treasure hunt to storytelling.

Social Marketers Still Are Giving The People What They Want – NewsCred