NewsCred, Shopping, Social, Uncategorized

Marketers And Consumers Have A Disconnect On Social

Marketers and consumers have a disconnect.  72% of consumers seek out discounts and deals whereas 61% of marketers want “teach something” via social.   Perhaps the early naughts practice of giving coupons for likes backfired.  It’s a big hurdle to move from a discount treasure hunt to storytelling.

Social Marketers Still Are Giving The People What They Want – NewsCred

Amazon, Customer Service, RetailWire, Shopping, Uncategorized, Voice Assistants

Is Voice Commerce “All Talk”?

This article has me scratching my head. The insight is “Only about two percent of the 50 million people who own and use Alexa-ready devices have used them to make a purchase in 2018 so far, according to The Information. And of those who did use Alexa to shop, 90 percent did not try it more than once.” QR Codes ended up being too problematic to catch on but yet interest in the electric car never seems to go away. I don’t think the future voice assistants for shopping is necessarily “all talk”. I disagree with this article and that adoption will increase as the existing bugs are worked out. I envision that the voice assistant will record items as a shopping list and the user will review the list (make corrections as necessary) and then place orders. What do you think?

Voice Commerce Is All Talk – RetailWire

Gender, Shopping, Transparency, Trends, Uncategorized

Brands And Retailers Take A Stand On The “Pink Tax”

The Pink Tax is a business practice where women pay more for the same goods and services as men.

USA Today reports that retailers charge:

  • Four percent more for girl’s clothing;
  • Seven percent more for girl’s toys and accessories;
  • Eight percent more for women’s clothing; and
  • 13 percent more for women’s personal care products.

And feminine health products, an absolute necessity, is taxed.  States and brands are changing the system and bring light to the issue.

  • In 2016, a State of New York consumer study cited that personal products with female-oriented packaging (read: pink) cost up to 13% more than male-oriented ones (read: blue) despite being the same dosage and quantity.  The result is NYS effectively ended the tampon tax in 2016 indicating they are not luxury items.
  • In 2016, California introduced a bill that would outlaw gender-based pricing.
  • Billie, a woman-oriented shaving company, does not charge more for feminine items.
  • Boxed.com publicly refuted the pink tax and now absorbs the additional costs of women’s goods instead of passing excess charges along to female consumers.
  • Burger King called out the Pink Tax in this example of charging 2.39 more for “Chick Fries” served in a pink box.

BurgerKingPinkTax

Pink Tax Makes Women Pay More – USAToday

Retailers Standing Out Vetoing The Pink Tax – RetailWire

NYS Study of Gender Pricing – NYC.gov

Burger King Chick Tax YouTube