NewsCred, Shopping, Social, Uncategorized

Marketers And Consumers Have A Disconnect On Social

Marketers and consumers have a disconnect.  72% of consumers seek out discounts and deals whereas 61% of marketers want “teach something” via social.   Perhaps the early naughts practice of giving coupons for likes backfired.  It’s a big hurdle to move from a discount treasure hunt to storytelling.

Social Marketers Still Are Giving The People What They Want – NewsCred

Amazon, Customer Service, RetailWire, Shopping, Uncategorized, Voice Assistants

Is Voice Commerce “All Talk”?

This article has me scratching my head. The insight is “Only about two percent of the 50 million people who own and use Alexa-ready devices have used them to make a purchase in 2018 so far, according to The Information. And of those who did use Alexa to shop, 90 percent did not try it more than once.” QR Codes ended up being too problematic to catch on but yet interest in the electric car never seems to go away. I don’t think the future voice assistants for shopping is necessarily “all talk”. I disagree with this article and that adoption will increase as the existing bugs are worked out. I envision that the voice assistant will record items as a shopping list and the user will review the list (make corrections as necessary) and then place orders. What do you think?

Voice Commerce Is All Talk – RetailWire

Gender, Shopping, Transparency, Trends, Uncategorized

Brands And Retailers Take A Stand On The “Pink Tax”

The Pink Tax is a business practice where women pay more for the same goods and services as men.

USA Today reports that retailers charge:

  • Four percent more for girl’s clothing;
  • Seven percent more for girl’s toys and accessories;
  • Eight percent more for women’s clothing; and
  • 13 percent more for women’s personal care products.

And feminine health products, an absolute necessity, is taxed.  States and brands are changing the system and bring light to the issue.

  • In 2016, a State of New York consumer study cited that personal products with female-oriented packaging (read: pink) cost up to 13% more than male-oriented ones (read: blue) despite being the same dosage and quantity.  The result is NYS effectively ended the tampon tax in 2016 indicating they are not luxury items.
  • In 2016, California introduced a bill that would outlaw gender-based pricing.
  • Billie, a woman-oriented shaving company, does not charge more for feminine items.
  • Boxed.com publicly refuted the pink tax and now absorbs the additional costs of women’s goods instead of passing excess charges along to female consumers.
  • Burger King called out the Pink Tax in this example of charging 2.39 more for “Chick Fries” served in a pink box.

BurgerKingPinkTax

Pink Tax Makes Women Pay More – USAToday

Retailers Standing Out Vetoing The Pink Tax – RetailWire

NYS Study of Gender Pricing – NYC.gov

Burger King Chick Tax YouTube

Fashion, Shopping, Trends, Uncategorized

Tommy Hilfiger Launches Smart Clothes

Tommy Hilfiger offers chip embedded clothes can track the consumer’s wearage via the XPLORE app and the wear receives messages and challenges.  “Wear your item(s) to get points, walk around you to find icons on the XPLORE map for extra points and play weekly challenges for even more points.”

Tommy Shirt and Heart

Extremely clever way to keep consumers engaged post-purchase.  “Never before has a brand been able to understand how the consumer truly uses the product after it leaves the store.” – Forbes

Tommy Hilfiger Launches Smart Clothing – Forbes

Dads, Parents, Pinterest, Shopping, Social, Uncategorized

It May Be A Surprise That Dads Use Pinterest And That They Use It For The Same Reasons Moms Do

Media may have a more updated Dad persona by showing him engaged with his children rather than the old stereotype Dad that reads the paper after work.  Modern Dads also cook, clean and use social media for connection.

Millennial dads are more likely to say they help with household and childcare tasks. Compared to Dads from 1965, they spend more than 2x the time on housework (9.8 hours per week) and nearly 3x the time on childcare (7.3 hours per week).  49% of Pinterest Dads help plan playdates and other activities.

They are health centric and are 1.2X more likely to search for healthy recipes and particularly seek out snack and meals ideas that are quick and time-savers.

They also use Pinterest to shop, with 82% saying they find new products on the platform.

For marketers, the approach to Pinterest Dads isn’t that different than Pinterest Moms.  82% of Pinterest Dads use Pinterest to find products that simplify and enhance their lives. 7 Need To Know Facts About Pinterest Dads – Pinterest