Apps, Trends, Uncategorized

60 Million Homes Are Podcast Fans

The intimacy and extremely targeted content that podcasts offers is an opportunity for marketers.

  • 44% of the US population has listened to a podcast.
  • 49% of podcast listening is done at home, 22% of listening is done in the car.
  • Podcast listeners are loyal, affluent and education and skew slightly male (56%).
  • 80% listen to all or most of each podcast episode and listens to an average of 7 shows per week.

NielsenPodcast

PodcastInsights.com

Marketers Guide To Podcasting – Nielsen

Dads, Parents, Pinterest, Shopping, Social, Uncategorized

It May Be A Surprise That Dads Use Pinterest And That They Use It For The Same Reasons Moms Do

Media may have a more updated Dad persona by showing him engaged with his children rather than the old stereotype Dad that reads the paper after work.  Modern Dads also cook, clean and use social media for connection.

Millennial dads are more likely to say they help with household and childcare tasks. Compared to Dads from 1965, they spend more than 2x the time on housework (9.8 hours per week) and nearly 3x the time on childcare (7.3 hours per week).  49% of Pinterest Dads help plan playdates and other activities.

They are health centric and are 1.2X more likely to search for healthy recipes and particularly seek out snack and meals ideas that are quick and time-savers.

They also use Pinterest to shop, with 82% saying they find new products on the platform.

For marketers, the approach to Pinterest Dads isn’t that different than Pinterest Moms.  82% of Pinterest Dads use Pinterest to find products that simplify and enhance their lives. 7 Need To Know Facts About Pinterest Dads – Pinterest

Amex, Legislation, Mobile, Payments, Trends, Uncategorized

American Express Allowed To Continue Charging Higher Swipe Fees; Merchant Fees Vs Consumer Balance Interest Cited

American Express’ model makes money from charging merchant fees on a per purchase basis (swipe fees), whereas MasterCard/Visa charges consumers interest on balances.  Due to the discrepancy in business models, it’s argued that American Express can charge a higher swipe fee than its competitors, though Premium MasterCard and Visa also charge higher fees.

How they voted:

AmexSwipeFeesVoting

The argument of the National Retail Federation is that higher swipe fees ultimately get passed down to the consumer and by pushing swipe fees to the merchant, consumers are unable to make informed purchase decision.  Whether this is true or not, remains to be seen.  Personally, I have yet to be charged more for Amex purchases but I’m aware the inequity existed before this cash and try to use cash as much as possible for small businesses.

In the advent of increased mobile purchases using a linked credit card, will swipe fees effect consumer pricing?

Supreme Court Favors Amex Higher Fees – Investors.com

Amazon, Ecommerce, In-Store, NYTimes, Payments, Uncategorized

Supreme Court Decides on South Dakota Vs. Wayfair And Online Retailers Must Charge State Taxes

The 5-4 decision, in South Dakota v. Wayfair Inc., was a victory for brick-and-mortar businesses that have long complained they are put at a disadvantage by having to charge sales taxes while many online competitors do not. And it was also a victory for states that have said that they are missing out on tens of billions of dollars in annual revenue.

How they voted:

OnlineTaxesVoting

For most large online retailers (including Amazon — the country’s largest), the decision will have little impact, since they’ve been voluntarily paying state sales taxes for years. Instead, the burden will be on earlier-stage companies that don’t have the same sort of scale and which will be facing more operational costs as a result.

Supreme Court Sales Taxes On Internet Merchants – NYTimes

Edelman, Social, Transparency, Uncategorized

Consumers Want Brands To Pressure Social Media Transparency, But Can The Tail Wag The Dog?

From the 2018 Edelman Trust Barometer Special Report, of nine countries: Brazil, Canada, China, France, Germany, India, United Arab Emirates, United Kingdom and the United States:

Over 50% of social media users don’t trust social media companies to behave responsibly with the information they collect about me.

In return, they expect brands to become gatekeeper to keep social media properties accountable.  Surveyed users believe that brands should pressure social on the following issues:

83% believe brands have a strong obligation to protect personal data

EdelmanMistrustinSocialMedia6_21Pt2

  • 71% believe brands should ensure personal data is protected and used ethically
  • 70% believe brands should do more about false information and fake news
  • 58% believe brands should protect users from offensive/harmful content (whether on their own posts or in general was not stated)

Evidence of outrage and threats of boycotts from watchdog groups spans both sides of the political aside resulting in brands avoiding media properties like Breitbart online and Full Frontal Samantha Bee.

Advertising on a selected media property is one thing but “next to/near to” content control is another.  If brands are not proactive in how they use social media, there is a lot to lose.

  • 48% believe it’s a brand’s fault if its advertising appears next to hate speech, violent or sexually inappropriate content on web pages
  • 47% believe that the points of view near a brand’s advertising and marketing message are an indication of that brands values and what it stands for

From an interdependency standpoint, I support a fully accountable media system, but the flaw in consumer perception is that social media is too big and powerful a machine for the little guy consumer to fix, whereas it’s really the opposite.  The consumer is the dog, the lead, the influencer and protecting ourselves, critically thinking about news information and reporting social media violence is the consumer’s responsibility, just as much the brands and other feeders of the machine.

Edelman 2018 Trust Barometer Social Media Report

Beverage, Food, Grocery, In-Store, MorningConsult, Shopping, Trends, Uncategorized

Majority Of Consumers (65%) Say They Have No Interest In Food Or Beverage Online Purchases, Even When Their Options Improve.

InStoreShoppingMorningConsult

47% of shoppers have made a food/beverage purchase online for the sake of convenience but overall most shoppers prefer the in-store experience.  Generation Z, the digital convenience native, indicated that 44% prefer to purchase in-person.

Consumer Trends In The Food And Beverage Industry – MorningConsult

Apps, Google, Mobile, Payments, Starbucks, Uncategorized

Starbucks App Leads In Mobile Payments

Coffee consumption is, for many people, an everyday activity so it’s a no-brainer that Starbucks Order and Pay App leads in mobile payments.

“The Starbucks app is one of the bigger success stories in mobile proximity payments.  It has gained traction thanks to its ability to tie payments to its loyalty rewards program. For users of the app, the value of paying with their smartphone is clear and simple—you can save time and money at the register, all while racking up rewards and special offers.”  Cindy Liu, eMarketer analyst

Emarketer Apple Pay

Starbucks App Leads Mobile Payment Competitors – eMarketer