Millennials, Uncategorized

Brand Loyal or Too Tired To Find Another Brand? Are Parents Loyal Out Of Tiredness?

What looks like brand loyalty might be better understood as brand inertia, as parents with young kids are too worn out by parenting to have the time and energy to hunt around for different brands. Millennial parents are more likely to be loyal a retailer than non-parents and older consumers.  (eMarketer)

Does Having Kids Make You More Brand Loyal by eMarketer